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Korea Brand & Entertainment Expo (KBEE) is the largest-scale comprehensive Korean Wave exposition held overseas, a place of industry and culture exchanges, which displays Korean culture, such as Korean Wave celebrities, K-pop, Korean dramas, and Korea’s latest lifestyle including fashion, beauty products, household items, food, and franchise items.

With business consulting sessions, exhibition halls, and diverse programs, such as events and performances featuring Korean wave stars, KBEE contributes to the establishment of bilateral friendship through business and cultural exchanges.

KBEE with Korean Wave stars Hold diverse events featuring Korean Wave stars, such as K-pop special performance, fan signing event, press conference, and Rookie Asia fashion & beauty talk show.
Opportunities for
creative fusion industries
to expand
overseas markets
Provide venues for partnership between superior buyers around the world and specialized small- and medium-sized leading businesses that converge Korean Wave culture, fashion & beauty, household items, food and medical tourism.
Economic exchange expansion Help future young generations in Korea and countries around the world cooperate with each other through cultural and economic exchanges.